In addition to the audiogram posts, each podcast guest is featured in a tailored "micro-campaign" of social media assets. These assets distill key insights from the episode into visually compelling and easily digestible content for Acertitude’s audience. Through dynamic animated posts and impactful pull quotes paired with relevant imagery, I crafted a more engaging experience that brought the podcast's insights to life on social media.

Brilliant People Podcast

For Acertitude's Brilliant People Podcast, I was tasked with developing audiogram posts to boost social engagement and highlight key speaker insights. To ensure alignment with the brand's visual identity, I designed a layout where the audio waveform encircles the speaker's key takeaway, using a circular shape to echo the brand’s signature visual element. This approach not only enhanced the podcast's social presence but also reinforced brand consistency across platforms.

Additional Human Illustrations

Acertitude had previously commissioned a set of illustrations and sought to expand their visual library to effectively depict the core values of their company. Building upon the existing illustrations provided to me, I ensured a stylistic continuity, incorporating their signature red dot as a central anchor in every scene. This approach aimed to enhance the overall visual representation of Acertitude's key principles.

Embracing Multi-Generational Teams Infographic

I was tasked with designing an infographic that highlighted the characteristics of different generations in the workplace. In addition to the key content, I integrated a pull-quote and two pie charts that were essential to the infographic’s narrative.

Given the volume of information, I focused on presenting the key takeaways clearly while ensuring the layout remained visually balanced and did not overwhelm the audience. To make the data easily digestible at first glance, each generation is represented by a distinct shade of Acertitude’s red on a Likert scale, which visually indicates the characteristics each generation leans toward. Further clarification is provided through captions above each generation. [example below]

#UnleashingGratitude Story Template

This project involved creating a set of engaging social media templates designed to help Acertitude employees recognize and celebrate their colleagues. Each shout-out is paired with one of Acertitude’s illustrations, carefully chosen to align with the specific message of the call-out.