FETC 2025 Product Brochures

With new features being added to BrainPOP’s suite of products, we wanted to ensure they were prominently showcased at the upcoming FETC event. I was tasked with designing the brochures for their junior, grades 3-8 and science products and ensured that not only did they all align with the company’s overall brand but also be distinct enough so that each brochure follows the unique branding of their respective products.

Editorial Illustrations

I was tasked with developing an illustration style and creating key art that would live in a resources hub alongside highlighted blog articles. My goal was to infuse a sophisticated ‘editorial’ look while still maintaining the brand’s personality by using pieces of the company’s beloved robot mascot [Moby] in a playful way.

BrainPOP Science [Rebrand]

Under the guidance of BrainPOP Science’s head designer, I helped create a consistent visual language that would be implemented across the product’s promotional materials.

My main focus was to highlight the product's mission of showing how science is everywhere and how it helps make science engaging and approachable for students.

Discipline Site Pages

With the new branding in place, I redesigned the science product hubs for life science, physical science, and earth and space. My focus was on creating a user-friendly and visually engaging experience that highlighted the content effectively.

The goal was to balance interactivity with the extensive content the team wanted to showcase. To address the challenge of organizing units and topics, I implemented a hover-over function, keeping the design clean and preventing overwhelming amounts of text.

Back-to-School 2023 Campaign Mockups

Although I was not directly involved in creating the designs for BrainPOP’s back-to-school e-mail campaign, I had some free time and wanted to take a stab at creating some designs of what the e-mails could look like. The preliminary slogan of the campaign was ‘A BrainPOP classroom is full of…” followed by an adjective that would describe an engaged classroom.

I took the brand’s more bold colors and combined them with their library of images. Since the focus would be on the adjective, I figure it’d be fun to take
a letter from each word and illustrate their meaning in small ways. There was also a subhead that mentioned “measurable outcomes” which I gave a more stylized look so it calls attention to itself without bogging down the hero image too much. As an added touch, I took Moby and had him peeking at the bottom of the email in a pose that would reflect the adjective being highlighted.