Logo created for IsaiahPhoto
IsaiahPhoto
I designed this YouTuber’s logo that speaks to the “reckless optimism” that he approaches his challenges with. Below are some explorations with alternate colorways and lockups that I was playing around with as well as some apparel using the logo.
I was tasked to create a logo that would perfectly embody the “recklessly optimistic” host of this YouTube channel. Since the challenges he takes on are playful in nature, I wanted to stick with a simple primary palette and a thick application of black to balance it out. [click to enlarge]
STOVE [Spec Work]
Known for his blue hair, streetwear fashion sense and foodie content, I created 2 mascots that could be used in tandem to appeal to STOVE’s different demographics. For his gaming demographic, I followed streetwear trends at the time and created a versatile character that resembled STOVE which could also be used to promote new merch. For his foodie-oriented content, I created a more cutesy and bubbly flame mascot. Merch mockups were also created to showcase different graphic combinations with this branding approach.
Alternate logo/mascot for STOVE that phonetically spells out his brand name in Hangul
Finalized Merchandise
Building on my brand proposal, I created mockups and played a key role in producing STOVE’s capsule collection
STOVE | 0 to 60
In collaboration with a motion graphics designer, we brought my branding concept to life, using bold, dynamic colors and patterns that capture Stove's energetic personality through this bumper.