Monkey Paw Beer — Camille Tagami

First concept for Monkey Paw Beer - Definitely knew from the start that I wanted there to be an image of a monkey holding a beer bottle. With the story of the Monkey Paw in mind, I wanted the branding to be mostly dark and paired with funky colors that speak to the ‘warped wish granting’ of the Monkey Paw.

The story of the Monkey Paw inspired me to come up with a beer label and appropriate tagline. I wanted the design to the speak to the consequences of making a wish on a Monkey Paw [wish would be granted but in a twisted and unexpected way].

Bottle mockups of how the label would appear along with the tagline

In addition to the photo-based graphic, I couldn’t help but also illustrate an alternate version as well. This label has a more playful and humorous tone than my initial design with the Monkey Paw ‘showing off’ how exactly it will grant your wish.